Thursday, November 13, 2014

Google Ranking Factors 2014

When creating a website, the Google ranking is always on the priority. Everybody desire  a Good ranking on Google search engine. This is why people are always trying  to make that happen. There have been various guidelines that people have been adopting to increase their chances of top rankings. However, these methods are not set in stone and are subject to vary. Here is a look at some of the factors that have influenced Google rankings in the year.

#1 – Title Tags with relevant keywords in start as opposed to being at the end. keywords in your title tag is as equally important as having them the content on your website.

#2 – Ensure that there are keywords in meta descriptions. A meta description tag is a short description of the contents on the web page and is also the snippet that shows up on the search engine results pages (SERPs).

#3 – Equally important are keywords in your header  tag or H1 tag. The first header tag is usually the second title tag of your web page. This usually allows the website visitor to navigate through the web page’s content easier.

** Before I move on, it’s important that I note that you don’t stuff your title tags, meta descriptions and H1 tags with keywords. Although, they are important, search engines like Google will penalize websites that stuff their pages with keywords. It’s important to be relevant and think from your website visitor’s perspective and how they will navigate around your site.

#4 – How long does it take to load your website or the pages of each of your site? Your page load speed an important ranking factor. Ensure that your website is optimized for different devices (be mobile friendly!) and aren’t crammed with very big images, big videos or very text-heavy.

#5 – Fresh content. Today, an average online users processes over 285 pieces of content daily. To be constantly relevant to your users, be sure to have relevant, good quality and fresh content on your website. Today’s websites are more than just static websites but a piece of the sales process that keeps consumers engaged through blogs and other means.

#6 – Optimize your images with proper alt and description tags. These will help Google determine the relevancy of the images on your site. Also, this is a ranking factor for users who are doing an images or site search for something related to your brand.

#7 – Delete or fix broken links on your website using tools like Google Webmastertools.

#8 – A responsive website designed for multiple screens, devices and browsers.This is a must-have for websites today. Users are constantly switching and using multiple devices when searching for your brand and it is important to keep your website experience consistent – much like your brand.

#9 – Having an intuitive website architecture is an important factor for Google. But a must-have is a sitemap. A sitemap allows Google to crawl your website and its pages and index them for website visitors.

#10 – Google has made it clear that having proper contact information appear on your website is an important ranking factor. Having contact information allows for consumers to be able to find about more about products and services and essentially close the sales process.

Wednesday, November 12, 2014

How Gmail account got hacked

If your Gmail account got hacked, hold responsible your friends.
You are 36 times more probable to get scammed if your contacts' accounts have been hacked, according to a study out this week by Google.  

It's unusual. happening an average day, only nine in 1 million accounts gets stolen. But when it happens, the action is quick. These are focused criminals at job, looking from first to last your email to steal your bank account information.  The criminals are resolute in five countries. Most of them live in China, Ivory Coast, Malaysia, Nigeria and South Africa. But they molest people worldwide, duping them into handing over Gmail usernames and passwords. Google has effective scans to block them and emergency options to get your account back. But criminals still administer to pull rancid the attacks.

Here's some more of what Google found in its three-year study.
In the mind of a hacker
Effective scams work 45% of the time. This quantity sounds colossal, but well-crafted scams can be believable. They send official-looking emails requesting your login testimonial. And sometimes they redirect you to a page that looks like a Google login, but it's not.
protection tip: Don't ever email your username or password -- anywhere. And for all time check the Internet address in the URL above to make certain you're at the definite Gmail site.
They frequently steal your account in less than a day. Once they have your login identification, the average immoral hijacks your account within seven hours. For an ill-fated 20%, the bad guys do it in just 30 minutes. Then they transform your password to lock you out.
protection tip: Sign up for account alerts on your phone or a backup email. And move fast.

It takes only 3 minutes to search your email for important stuff. They're looking for any email that shows your bank account information and images of your real life signature. They also explore for login testimonial for other accounts at Amazon or PayPal. They use the email search facet, looking for phrases like "wire reassigns," "bank" and "account statement."
Safety tip: act upon this search yourself. Go ahead and erase any email with this sensitive data. Don't leave this stuff lying around.

Expect your friends to get preyed on too. Criminals will send emails in your name asking friends for money. Typically, they use a sob story, claiming you got stuck somewhere and need help.

Fraudsters are smart at trust this under the radar too: 15% of them create repeated email rules that forward your friends' responses to an additional email address. So even if you get your account back, you won't know your friends were targeted, because you'll never get their responses.

Worst of all? Sometimes fraudsters delete all your emails and contacts to check you from warning friends afterward. Google has an account upturn option to bring them all back -- but that's only if you actually recover your account.


Safety tip: Just make it not viable to break into your email in the first place. Sign up for two-step authentication, a second password you get by text message. It's an extra 30 seconds on every new computer, but it's worth it in the long run. For further guidance see Google Update